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fusedeck®

fusedeck is a cookieless analytics, tracking, and activation platform that provides GDPR-compliant insights into user behavior without requiring cookies or user consent. It enables businesses to track, analyze, and activate users to optimize website performance and conversions.

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Cookieless Web Analytics with fusedeck®: Full Traffic Visibility Without Consent

Ovomaltine, a Swiss brand, recorded 70% more data points using fusedeck® compared to traditional full-cookie tracking setups. This result came during a direct comparison of cookieless versus cookie-based methods. The platform, developed in Switzerland, addresses falling consent rates and browser restrictions like Apple's Intelligent Tracking Prevention, which has limited third-party cookies since 2017.

fusedeck® runs server-side tracking to log all website visits without storing cookies or identifiers on user devices. Built by Capture Media AG in Zurich, it ensures compliance with GDPR and ePrivacy rules across Europe. Businesses retain full ownership of their anonymized data, stored in servers in Austria. No consent banners are needed, simplifying site setup and improving user experience. Over 300 customers have used it to handle more than 1,700 marketing campaigns, from e-commerce to tourism promotions.

What is fusedeck®?

fusedeck® originated from Capture Media AG, a digital marketing firm started in 2016 in Zurich by Sandro Albin, Michel Lazecki, and Franz d'Huc. The headquarters sits at Löwenstrasse 3, with branches opened in Munich in 2020, plus offices in Vienna and Budapest. What began as an internal tool for client services evolved into a standalone platform in 2020.

The system follows a "cookieless by design" approach. Server-side tagging captures events like page views, clicks, and form submissions before they reach the browser. This method grabs 100% of traffic, unaffected by ad blockers or privacy tools. Data gets anonymized, encrypted, and kept solely for the customer—fusedeck does not access or repurpose it.

Three core workflows structure its use: Track for data collection, Analyse for reporting, and Activate for optimization actions. Pricing reflects scale: shared infrastructure starts at CHF 475 per month for 2.5 million database rows, while dedicated owned stacks begin at CHF 1,900 for 50 million rows. No developers are required; self-service setup works via a tag manager-like interface. Integrations include Google Looker Studio, and exports cover raw data plus APIs.

Key Features

Track: Consent-Free Data Collection

The Track workflow handles server-side event tracking without cookies or persistent IDs. It covers standard metrics like sessions and bounces, plus custom events such as video plays or downloads. User identity management links sessions across devices using first-party signals. Raw data exports allow full control. Benefits include complete traffic capture—unlike client-side tools that lose 20-40% to blockers—and automatic GDPR compliance, with all processing in the EU. Setup takes minutes via JavaScript snippet.

Analyse: Reports and Dashboards

Analyse provides pre-built reports on traffic sources, conversions, and user paths. A custom report builder lets users filter by dimensions like device or referrer. Dashboards visualize trends, with shareable links for teams. API access and integrations like Google Looker Studio enable deeper queries. Custom event data breaks down interactions granularly. Teams save time on setup, focusing on insights; one tourism client used it to map visitor journeys without sampling errors common in tools like Google Analytics.

Activate: On-Site Optimization Tools

Activate turns data into actions with user scoring based on behavior, triggering modals, popups, or A/B tests. Dynamic content swaps elements like banners by traffic source. Server-side transfers send data to ad platforms including Meta, LinkedIn, TikTok, or CRMs via API hooks. No client-side scripts run, preserving privacy. Ivoclar, a dental firm, migrated from GA4 here to boost form submissions through targeted prompts, lifting overall conversions.

Who Uses fusedeck®?

Mid-sized to large enterprises rely on fusedeck®, particularly in e-commerce, tourism, automotive, and marketing. Privacy-focused regions like the EU and Switzerland favor it amid consent rates below 50% for many sites.

Tourism boards such as Graubünden Ferien use it for zero-party data collection via quizzes, personalizing recommendations without cookies. Automotive dealers including Peugeot, Citroën, Opel, Subaru, and DS track leads across showrooms. Consumer brands like Ovomaltine optimize campaigns, while Ivoclar improved online performance post-GA4 switch. Others include Stiebel Eltron (heating), Generali (insurance), Interlaken tourism, RHB railways, EKZ energy, and Holcim construction. Over 300 clients span these sectors, handling high-traffic sites without performance hits.

European Advantage

Headquartered in Zurich, Switzerland, fusedeck® prioritizes European data sovereignty. All data processes and stores in the EU, specifically Austria, meeting strict GDPR and ePrivacy standards. Switzerland's data protection laws align closely, adding trust for cross-border use.

Unlike U.S.-based tools, fusedeck avoids data transfers outside Europe. Customers own their data exclusively; the provider cannot access it. Branches in Germany, Austria, and Hungary support local teams fluent in regulations. This setup shields against Schrems II risks and ensures audit-ready compliance, vital as cookie deprecation accelerates.

How fusedeck® Compares

fusedeck® stands out for its end-to-end workflow against lighter alternatives. Matomo offers open-source, self-hosted analytics with cookie options but requires server management and often consent for full features. Plausible and Fathom provide simple, cookieless dashboards focused on basics like unique visitors, lacking activation tools like A/B testing or server-side ad exports.

fusedeck adds enterprise-scale activation—scoring, dynamic content, third-party transfers—while staying fully server-side and consent-free. It scales to millions of rows without sampling, suits teams needing APIs and custom reports. For EU firms ditching GA4, it fills the gap with owned data and no U.S. exposure.

Frequently Asked Questions

Is fusedeck® free to use?

No free tier exists. Plans start at CHF 475 per month for the shared stack (2.5 million rows included), scaling to CHF 1,900 for owned dedicated stacks (50 million rows). Demos and webinars are free; support is hourly at CHF 180.

Is fusedeck® GDPR compliant?

Yes. It uses cookieless server-side tracking with no persistent identifiers, anonymized EU-stored data (Austria), and full customer ownership. Compliant with GDPR and ePrivacy Directive out of the box—no consent needed.

What are the main alternatives to fusedeck®?

  • Matomo: Open-source, self-hosted; flexible but needs IT setup and often cookies/consent.
  • Plausible: Lightweight, privacy-first; simple metrics, no advanced activation.
  • Fathom Analytics: Easy cookieless tracking; basic reports, lacks scoring or integrations depth.

Get Started with fusedeck®

Ready to try fusedeck®?

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