Web Analytics with Trackboxx: GDPR-Compliant and Cookie-Free
Ad blockers and consent refusals strip away 50-70% of data in tools like Google Analytics. Trackboxx, a German web analytics service, captures full visitor statistics without cookies or banners. Based in Halberstadt, it uses a temporary hash from IP, user agent, site ID, and timestamp—valid for 24 hours only—to track sessions pseudonymously. No personal data persists, aligning with GDPR and TTDSG requirements.
This approach delivers complete insights unaffected by blockers. Website owners see real visitor numbers, page views, and behavior. Trackboxx serves EU businesses, especially in Germany, with straightforward dashboards. Pricing begins at €5 monthly for 25,000 pageviews, including a free tier for 1,000 views and 30-day trials. Features cover e-commerce funnels, UTM tracking, and bot filtering for precise human traffic data.
What is Trackboxx?
Trackboxx runs under Christian Pust, with headquarters at Humboldtstraße 9 in Halberstadt, Germany, and a branch in Grönwohld. Founded recently—evidenced by 2023 uploads and steady updates—it responds to EU data protection demands. Ulrike handles marketing, Simon UX, Raffaello and others development, and Tobias infrastructure, supported by legal experts.
The platform skips cookies entirely. Instead, it creates non-reversible hashes for session tracking. These expire after 24 hours, preventing long-term identification. Data includes visitor counts, bounce rates, dwell time, live users, locations (country, region, city), devices, browsers, sources (direct, search, social, referral, AI crawlers), UTM parameters, conversions, outgoing clicks, and Google Search Console keywords.
E-commerce users track revenue by channel, cart abandonment, and top products. Public dashboards, PDF exports, and comparisons aid reporting. A global CDN keeps scripts lightweight and fast. Integration is simple: paste a script tag or use WordPress plugins. Bot and spam detection filters non-human traffic. Multi-language support covers German, English, French, Italian, and Spanish. The team updates via roadmap, changelog, and user input.
Who Uses Trackboxx?
Website owners, e-commerce operators, marketers, and agencies across the EU rely on Trackboxx for compliant analytics. German SMBs predominate, valuing no-fuss setup and clear metrics. Examples include Humanis GmbH, praising 100% data protection without cookie boxes; Nürminger Immo & Konzept GmbH, calling it a perfect Google alternative; and Golden Clover (Reisen-Myanmar.net), using UTM for newsletters.
Shops optimize funnels, marketers assess channels, agencies share client dashboards. Featured in OMT, Kinsta, OMR Reviews, and Gruender.de, it earns high G2 user-friendliness scores (9.1+). Free tier suits testing; paid plans scale for enterprises.
European Advantage
Headquartered in Halberstadt, Germany, Trackboxx keeps operations EU-based, avoiding US data transfers under CLOUD Act risks. Full GDPR/DSGVO/TTDSG compliance stems from no cookies or personal storage. German development ensures servers likely in EU, bolstering sovereignty. The team understands local regs, offering multilingual support. This suits EU firms dodging fines from non-compliant tools.
How Trackboxx Compares
Trackboxx stands out with hash-based tracking versus Fathom Analytics' or Plausible.io's visitor IDs (still needing some consent in some views). Both privacy-focused, but Trackboxx adds e-commerce depth and GSC at €5 entry—cheaper than Fathom's $14. Matomo requires self-hosting; Trackboxx is hosted, simpler, lighter. All avoid Google data grabs, but Trackboxx's 24-hour hashes and bot filtering provide fuller, cleaner data without gaps.
Get Started with Trackboxx
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