Privacy-Friendly Web Analytics: Plausible Analytics from Estonia
Track ethically—Plausible Analytics powers 500,000+ sites with 173 billion pageviews, sans cookies or PII. Estonian bootstrapped gem (16K paying subs), it ditches Google Analytics' surveillance for lightweight EU privacy.
Open-source Elixir AGPLv3, SaaS/self-host. Intuitive dashboard: uniques, views, bounce, goals. Real-time, funnels, revenue. 75x smaller script boosts speed/Core Web Vitals. TechCrunch's fastest OSS startup 2020, $1M ARR 2022. Scottish Gov/Steve Jobs Archive trust it. Sustainable, VC-free.
What is Plausible Analytics?
Plausible Analytics is lightweight, open-source, privacy-centric web analytics. Founded Dec 2018 by Uku Täht, launched 2019 with Marko Saric. Estonia-incorporated, ~10 remote team, self-funded.
Cloud SaaS or self-host (Docker/PostgreSQL). No cookies/IDs/PII—GDPR/CCPA compliant, EU servers. Elixir-built, AGPLv3. Single-page dashboard: visitors/views/bounce/duration, real-time, goals/revenue/funnels/segments/custom events.
Integrates GSC/Looker/WordPress. Tiny script enhances performance. 99.99% uptime, 16K subs. Transparent public stats.
Who Uses Plausible Analytics?
Startups/e-com/agencies/bloggers/creators prioritize privacy insights. Scottish Government, Steve Jobs Archive. 500K+ sites track ethically.
European Advantage
Estonian base, EU servers/data—GDPR/CCPA native. No US transfer risks; remote EU team. Sovereignty for compliant analytics.
How Plausible Analytics Compares
Simpler/lighter than Matomo (self-host heavy); privacy/carbon > Google Analytics (surveillance); dashboards > Cloudflare (basic). Unique: Cookieless, affordable, fast-growth OSS.
Get Started with Plausible Analytics
Ready to try Plausible Analytics?
Visit Official Website to learn more and get started.
Plausible Analytics is proudly based in Estonia, ensuring European data sovereignty and GDPR compliance.