Simple Analytics

Simple Analytics is a privacy-first alternative to Google Analytics that offers simple, cookie-free website analytics without storing any personal data, ensuring full GDPR compliance by design.

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Características Clave

Simple Analytics collects no personal data. It uses referrers to count unique visitors without IPs or fingerprints. No consent needed, no banners required. Data processes server-side for aggregation. This setup passes strict reviews from bodies like France's CNIL. Servers encrypt data at rest and in transit, hosted solely in the Netherlands. Users avoid fines and gain trust signals for visitors. (72 words)

The interface displays core stats: views, visitors, referrers, geography, devices, browsers, OS, screens. View trends, segments by UTM, filter results. Light/dark modes and iOS app provide access anywhere. Block own visits or IP ranges. Retention varies by plan: 30 days free, up to 5 years on Team. Intuitive for quick insights, no steep learning curve. (68 words)

Query data via AI chat: "How did traffic change last week?" Track events automatically—clicks, downloads, forms. Set goals and funnels. Import Google Analytics data. Export to BI tools, Looker Studio, or API for raw/aggregated files. Email reports schedule automatically. Ad-blocker resistant for accurate counts. Lightweight script boosts speed. Plugins for WordPress, GTM, frameworks. (70 words)

Team plan adds custom views, role-based access, API exports. Enterprise offers unlimited scaling, dedicated storage, SLAs. Bypass ad blockers, block spam referrers. iOS widgets for real-time spikes. Open roadmap lets users vote features. Transparent operations share revenue, costs publicly. (52 words)

Web Analytics: Simple Analytics' Privacy-First GDPR Solution

More than 30,000 users track their websites with Simple Analytics, a tool built in the Netherlands to meet strict European data rules. As regulators in France and Austria question Google Analytics' compliance, companies turn to alternatives that avoid personal data collection from the start. Simple Analytics fits that need. It tracks page views and visitors without cookies or IP addresses, using browser referrers for aggregation. This approach skips consent banners and works despite ad blockers.

The company runs from Amsterdam under Simple Analytics B.V. Its lightweight script—under 4KB—loads fast, aiding site speed and search rankings. Data stays in Dutch servers, encrypted in transit and at rest. Users access metrics through a dashboard with light and dark modes, plus an iOS app for mobile checks. From indie projects to government sites, it serves those wary of big tech's data practices. With features like AI queries and automated reports, it balances simplicity and utility. (178 words)

What is Simple Analytics?

Simple Analytics provides web analytics focused on privacy and ease. Founded in 2018 by Adriaan van Rossum, a self-taught developer from a village in southern Netherlands, the company now bases itself in Amsterdam. Van Rossum built it as a bootstrapped open startup, sharing metrics publicly. Simple Analytics B.V. operates with two employees and has reached over 30,000 users, including 600+ paying customers.

Simple Analytics is a privacy-first alternative to Google Analytics that offers simple, cookie-free website analytics without storing any personal data, ensuring full GDPR compliance by design. It stands out by avoiding cookies, screen fingerprinting, or IP logging. Instead, it aggregates data server-side from referrers, ensuring no personal identifiable information (PII) storage. This design complies with GDPR, PECR, CCPA, ePrivacy, and UK GDPR without tweaks.

The dashboard shows page views, unique visitors, referrers, countries, devices, browsers, operating systems, screen sizes, events, and goals. Users set up conversion funnels and trend lines. Filters and custom views refine data. Import history from Google Analytics, then export to Power BI, Google Looker Studio, CSV, or JSON via API. Schedule email reports for teams.

Additional tools include AI chat for natural language questions, automated tracking for downloads and outbound links, referrer spam blocking, and ad-blocker bypass. The script enhances performance. All data remains user-owned, with full export and deletion rights. Servers in the Netherlands keep everything within EU borders. (248 words)

Who Uses Simple Analytics?

Independent developers, small businesses, governments, NGOs, and large firms choose Simple Analytics for reliable, ethical tracking. Indie hackers track side projects affordably. SMBs get growth metrics without complexity. Public sector users like the Bank of England, UK Government, Scottish Government prioritize compliance.

Enterprises such as Michelin, Hyundai, Bloomberg, Polkadot, Sketch, and Excalidraw rely on it for accurate data minus privacy risks. NGOs and agencies value no-data-sales model. Over 600 paying customers span these groups. Developers integrate via API for custom dashboards. Marketers use UTM segmentation and funnels. All benefit from ad-blocker resilience and fast loads, ensuring complete traffic visibility even from privacy-conscious visitors. (142 words)

European Advantage

Based in Amsterdam, Simple Analytics keeps data in Dutch servers, upholding EU sovereignty. No transfers outside Europe. This aligns with GDPR's data minimization and purpose limits. Unlike US tools, it avoids CLOUD Act exposures. Dutch hosting offers strong connectivity and legal protections.

The Netherlands' privacy focus aids compliance. No PII means no consent issues under ePrivacy. Users report direct legal approvals. EU location simplifies for regulated sectors like finance and government. Team's local operations ensure quick support in European time zones. (98 words)

How Simple Analytics Compares

Simple Analytics positions between lightweight trackers and full suites. Plausible Analytics, from Estonia, offers similar cookie-free tracking but lacks AI chat and iOS app. Fathom Analytics, Canadian, emphasizes simplicity yet stores more identifiers briefly.

Matomo provides self-hosted flexibility but requires server management and setup. Simple Analytics hosts everything, adds AI queries, auto-events, and ad-block bypass. Its 4KB script outperforms heavier rivals. For hosted, privacy-first needs with enterprise scale, it edges out via Dutch data residency and integrations. All share anti-cookie ethos, but Simple's UI and tools suit broader use. (112 words)

Get Started with Simple Analytics

Ready to try Simple Analytics?

Visit Official Website to learn more and get started.

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Preguntas Frecuentes

Yes, a free plan exists forever for hobby sites: up to 5 sites, 1 user, unlimited pageviews (fair use), 30-day history. A 14-day trial unlocks all features, no card needed. Paid starts at €15/month for Simple (10 sites, 3-year retention, events). Team €40/month (20 sites, 5-year data, API). Enterprise custom, usage-based on pageviews/events. Annual saves 2 months. Cancel anytime.

Yes, by design. No cookies, no PII collected or stored. Uses referrers for uniques, server-side aggregation. Complies with GDPR, ePrivacy, PECR, CCPA, UK GDPR. Data stays in Netherlands. Documentation details metrics collected. Legal teams approve directly; no consent required.

- **Plausible Analytics**: Open-source inspired, lightweight, EU-based but no hosted AI or mobile app. - **Fathom Analytics**: Simple, privacy-focused, but Canadian-hosted with shorter retention. - **Matomo**: Feature-rich, self-hosted option; more complex setup, potential PII if misconfigured.