Web Analytics with Sitesights: Privacy-Focused Insights from Germany
In an era where privacy regulations like GDPR shape online tracking, European businesses need tools that balance data insights with compliance. Sitesights, developed in Germany, fills this gap. It tracks user behavior on websites and apps without cookies, sidestepping consent requirements that complicate setups like Google Analytics.
Launched as a lightweight alternative, Sitesights uses a script under 1KB to capture real-time data on visits, events, and paths. Data stays in the EU on hydropower-powered servers, hashed for anonymity. No third-party sharing occurs. This approach suits the post-cookie world, where 70% of Europeans express privacy concerns in surveys by Eurobarometer.
From its start in 2019, Sitesights has grown as a bootstrapped project, serving SaaS firms, agencies, and developers. Its dashboard shows metrics instantly, helping optimize performance without performance hits or legal hurdles. (178 words)
What is Sitesights?
Sitesights is a web analytics platform built for websites and mobile apps, emphasizing privacy and speed. It originated in Germany in 2019, founded by a developer and a marketer operating under the legal entity Drude, Grossert GbR. As a bootstrapped venture, it avoids venture capital influences, staying independent and focused on European users facing strict data laws.
Headquartered in Germany, the tool addresses Google Analytics' pain points: cookie dependency, US data transfers, and consent management. Sitesights' script loads asynchronously, weighing less than 1KB, to avoid slowing pages. It collects data via server-side or client-side methods, anonymizing identifiers through hashing. Storage happens redundantly on EU servers powered by hydropower, ensuring low environmental impact and sovereignty.
Users access real-time dashboards, event tracking via API, custom funnels, and page flow maps. Plugins ease WordPress integration, while multi-project support aids teams. Pricing ties to pageviews and events, starting free, scaling transparently. Though newer than incumbents, its ethical stance and simplicity attract privacy-aware operators in a market shifting from cookies. (238 words)
Who Uses Sitesights?
Sitesights targets SaaS companies monitoring subscriptions, agencies handling client sites, freelancers juggling projects, website owners tracking organic growth, and game developers analyzing player sessions. Its multi-project feature supports teams assigning roles and permissions.
Common use cases include funnel optimization for conversions, event tracking for marketing ROI, and flow analysis for UX tweaks. Agencies value white-label options and 200-member team limits on higher plans. While specific customer names aren't public, reviews on G2 and GetApp note its fit for small teams avoiding compliance overhead. Developers praise WordPress plugins and API docs. In gaming, it tracks in-app events without consent banners. Overall, it serves those prioritizing EU compliance and light footprints over exhaustive enterprise suites. (152 words)
European Advantage
Based in Germany, Sitesights keeps data on EU servers, ensuring no US transfers that trigger Schrems II concerns. GDPR compliance is core: no cookies mean no banners, and hashing anonymizes users from the start. Servers use renewable hydropower, aligning with EU green goals.
This sovereignty appeals to firms avoiding Big Tech dependencies. As a local entity, Drude, Grossert GbR, responds to EU regs directly, unlike US rivals. Teams benefit from timezone-aligned support and culturally attuned features. (102 words)
How Sitesights Compares
Sitesights stands out from Google Analytics by skipping cookies and consent, using EU storage over US clouds. It's lighter than Plausible.io, adding funnels and page flows absent in the latter's minimalist view. Against Fathom Analytics, it offers server-side tracking and higher limits (up to 1000 sites) at competitive pageview pricing.
All are cookieless, but Sitesights' API and multi-project tools suit agencies better. It trades GA's depth for simplicity and privacy, fitting regulated markets without feature bloat. (98 words)
Get Started with Sitesights
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Visit Official Website to learn more and get started.
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