Wide Angle Analytics: Privacy-First Web Analytics from Germany
Traditional web analytics tools often miss 29% to 50% of visitors due to ad blockers and cookie consent rejections. Wide Angle Analytics, developed by Berlin-based Input Objects GmbH, addresses this gap. Launched in 2017, the platform tracks all website traffic without cookie banners, using temporary session identifiers that expire after one day. This approach delivers complete data while staying compliant with GDPR, PECR, CCPA, and COPPA.
Hosted exclusively on European servers, Wide Angle ensures data sovereignty and no third-party sharing. Marketers and non-technical users benefit from its straightforward setup and dashboards focused on traffic sources, page performance, and conversions. One hospital in Belgium, UZ Leuven, adopted it after Matomo fell short on handling unique page structures. The tool suits websites built on WordPress, Wix, or Webflow, with one-click integrations available.
Wide Angle Analytics is a privacy-first, cookie-free web analytics platform serving as a GDPR-compliant alternative to Google Analytics, tracking all website visitors without cookie consent banners.
What is Wide Angle Analytics?
Wide Angle Analytics is a web analytics platform created by Input Objects GmbH, a software company headquartered in Berlin, Germany. The firm was established in 2017 and specializes in privacy-respecting tools for online tracking.
Unlike Google Analytics, which relies on cookies and often requires consent management, Wide Angle uses cookie-free methods. It generates short-lived session IDs to identify returning visitors without storing personal data long-term. IP addresses are anonymized by default. All processing happens on servers in the European Union, aligning with strict data protection rules.
The platform targets users who need reliable insights without technical barriers. Setup involves adding a script tag, often via plugins for popular CMS platforms. Dashboards update in real time, showing metrics like bounce rates, session durations, top pages, and UTM-tracked campaigns. E-commerce tracking covers revenue attribution, while custom events allow monitoring specific actions.
Input Objects maintains the service centrally, avoiding self-hosting complexities that could undermine compliance. A 14-day free trial lets users test it risk-free. Support comes from human agents via email or chat, depending on the plan.
Who Uses Wide Angle Analytics?
Marketing managers at small businesses rely on it for traffic analysis without privacy headaches. Founders and startups monitor growth metrics during early stages. Agencies manage multiple client sites, with plans supporting up to 100 websites.
Bloggers track reader engagement on platforms like Ghost. SMBs in e-commerce use revenue tracking tied to sources. Healthcare organizations, such as UZ Leuven in Belgium, chose it for detailed insights on complex pages where Matomo underperformed. Communication specialist Stijn Knapen noted its ease, fair pricing, and support.
Use cases include consent-free monitoring for EU sites, full traffic breakdowns, and web app behavior. Teams collaborate via shared reports with permissions.
European Advantage
Based in Berlin, Input Objects GmbH operates under German data protection standards. Servers in the EU prevent cross-border transfers, a key for GDPR adherence. This setup avoids U.S. tools' risks under laws like the EU-US Data Privacy Framework scrutiny.
Users gain sovereignty: export data anytime, no vendor lock-in. Amid ePrivacy Regulation updates, Wide Angle's design anticipates stricter rules on tracking. European hosting supports PECR in the UK and similar frameworks elsewhere.
How Wide Angle Analytics Compares
Wide Angle stands out from Google Analytics by skipping cookies and consent banners, capturing ad-blocked traffic Google often misses. Its marketer-oriented interface skips GA's complexity.
Against Matomo, an open-source option, Wide Angle offers hosted simplicity without server management. UZ Leuven preferred it for better handling of non-standard pages.
Fathom Analytics shares privacy focus but lacks Wide Angle's e-commerce depth and multi-site team features at scale. Wide Angle's EU-only data flow provides stronger sovereignty than Fathom's setup.
Get Started with Wide Angle Analytics
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