etracker Web Analytics: Consent-Free Tracking from Germany
Web analytics tools often face data loss from ad blockers, browser restrictions, and strict privacy laws. etracker addresses this by recording up to 99% of visits and conversions through cookieless session tracking, according to its own benchmark studies. Developed by etracker GmbH in Hamburg, Germany, this platform processes data server-side in the EU without needing user consent. It complies with GDPR and Germany's TDDDG, using pseudonymized hashes and session tokens stored only temporarily.
Businesses switching from Google Analytics report more reliable figures. For instance, the Tux-Finkenberg Tourist Board added etracker alongside GA and found its numbers more plausible. etracker suits websites, apps, and online stores, offering dashboards, path analysis, and integrations with tools like Looker Studio. With over 110,000 customers since 2000, it targets those prioritizing data accuracy amid rising privacy demands.
What is etracker?
etracker is a web analytics service from etracker GmbH, based in Hamburg, Germany. Founded in 2000 by Oliver Krapp and Christian Bennefeld, the company pioneered privacy-focused analytics in Europe. Registered at Hamburg Local Court under HRB 86629, it is now managed by Olaf Brandt and part of the JustRelate Group.
The platform tracks websites and apps without cookies or consent banners for analytics. Data stays in Germany, processed pseudonymously via daily-changing hashes and session IDs. This avoids IP storage beyond anonymization and prevents cross-device linking without permission. Users get interactive reports on traffic, content performance, user paths, and e-commerce funnels.
Additional modules include a consent manager for third-party tools and a tag manager for scripts like Google Maps or ads. Pricing scales by monthly hits—page views and events—with tiers from Basic (€10.80/month for 25,000 hits) to Enterprise (€118.80/month for 250,000 hits, plus VAT). A 30-day trial of the Enterprise edition requires no payment details. Contracts run 12 months minimum, with overflow fees for excess hits.
etracker claims superior data capture versus competitors, backed by certifications for consent-free operation. Its setup supports plugins for CMS like WordPress and server-side conversion sync to ad platforms.
Who Uses etracker?
etracker serves marketers, e-commerce operators, agencies, and enterprises needing precise data under privacy rules. Banks like Volksbank Kassel Göttingen use it for better web presence insights. Tourism sites such as tux.at rely on it for plausible traffic figures. Agencies including SEMSEA Suchmaschinenmarketing and Klickimpuls integrate it for clients, praising data quality over Matomo.
Publishers like Morgenpost Verlag track editorial performance, while firms like Ryzon GmbH handle performance marketing. It fits small blogs (Basic tier) to high-traffic enterprise sites, with multi-account management for agencies. Over 110,000 installations highlight its reach across sectors facing ad blocker losses or iOS limits.
European Advantage
Headquartered in Hamburg, etracker processes all data in German servers, ensuring EU sovereignty. No transfers to the US avoid CLOUD Act risks. Certified consent-free under GDPR and TDDDG, it uses minimal data collection— no persistent IDs or IP logging. A European team offers German/English support, academy training, and consulting. This setup reduces legal exposure for EU firms versus US-based tools.
How etracker Compares
Against Google Analytics, etracker captures more data without consent or extrapolations, dodging ad blocker losses (up to 99% vs. GA's lower rates per benchmarks). GA involves US data flows and consent needs post-Schrems II.
Matomo, a self-hosted EU alternative, requires server management; etracker is SaaS with higher claimed data quality and easier server-side ad syncs. Both prioritize privacy, but etracker's cookieless method and tag tools streamline compliance for non-technical users.
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etracker is a privacy-friendly web analytics platform developed by etracker GmbH in Hamburg, Germany, offering cookieless tracking without requiring user consent while maintaining high data quality and GDPR compliance.