Behavior Analytics with Mouseflow: Visualize User Interactions on Websites
Over 210,000 websites worldwide rely on Mouseflow to record user sessions and generate heatmaps, revealing where visitors click, scroll, and abandon pages. This Danish platform, founded in 2009, helps teams spot friction like rage clicks and hesitations that hurt conversions. Headquartered in Copenhagen with an office in Austin, Texas, Mouseflow processes anonymized data in line with strict privacy standards. Marketing, UX, eCommerce, and analytics professionals use its recordings and AI insights to fix real issues rather than guess. For instance, retailer Megabad boosted conversions 78% after addressing payment flow problems identified in session replays. Similarly, Derek Rose grew mobile conversions 37% by resolving rage clicks. These results stem from concrete user behavior data, not assumptions.
What is Mouseflow?
Mouseflow tracks and analyzes how people interact with websites through session recordings, heatmaps, and advanced analytics. Started in 2009 by developers seeking better ways to understand online behavior, the company set up in Copenhagen, Denmark. It now supports teams across marketing, product, UX, CRO, SEO, and eCommerce.
The platform captures full user sessions—every click, scroll, form entry, and page view—in high fidelity. Users can replay these like videos to see exact interactions. Heatmaps overlay data showing click density, scroll depth, mouse movements, and attention zones. Friction detection flags issues such as rage clicks, dead clicks, hesitations, and errors, assigning scores to prioritize fixes. Journey analytics maps multi-page paths, highlighting drop-offs. Other tools include conversion funnels, form analytics, and feedback surveys.
Mouseflow integrates with over 30 platforms, including Google Analytics, HubSpot, Shopify, and Segment. All core features appear on free and paid plans. Pricing starts free (500 sessions/month), then Essential at $25/month (5,000 sessions), Advanced at $109 (25,000), Premium at $319 (100,000), and custom Enterprise. Data retention varies: 1 month free, up to 12 months on higher tiers. The service emphasizes privacy, using only anonymized data and complying with GDPR, CCPA, LGPD, and more. G2 rates it a leader in Heatmap Tools with top support scores.
Who Uses Mouseflow?
Mouseflow serves eCommerce, retail, SaaS, finance, telecom, automotive, pharma, healthcare, and travel sectors. Digital marketers track campaign performance; UX leads validate designs; eCommerce managers fix checkouts; analysts enrich metrics; product teams test onboarding; CRO experts hunt leaks; SEO pros check engagement.
Over 210,000 sites use it, including Telenor, Continental, Semrush, Nintendo, and Philips. Case studies show impact: Megabad gained 78% more conversions by smoothing payments; Curative saw 65% form submission rise; BSH optimized 120+ sites; Goldner Fashion lifted purchases 15%; Derek Rose improved mobile by 37%; WP Engine cut support tickets 27%.
European Advantage
Based in Copenhagen, Denmark, Mouseflow benefits from EU data protection norms. It ensures full GDPR compliance, plus CCPA and LGPD, by anonymizing all data—no personal identifiers stored. Privacy tools let users mask sensitive elements, exclude IPs, or restrict by location. As an EU-headquartered SaaS, it avoids US data transfer risks, appealing to European firms prioritizing sovereignty. The Danish team offers 24/7 live chat in multiple languages, with strong support ratings on G2.
How Mouseflow Compares
Mouseflow stands out for affordability and depth against Hotjar, Fullstory, and Contentsquare. Hotjar suits basics with heatmaps and surveys but lacks advanced journey mapping or AI friction scores—Mouseflow adds these at similar entry prices. Fullstory and Contentsquare target enterprises with heavy customization, but cost more (often $200+/month starters) and demand setup; Mouseflow delivers core enterprise features from $25/month, with easier install. Its privacy controls and anonymization exceed Hotjar's, while matching bigger rivals. G2 positions it ahead in heatmaps and support.
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Mouseflow is a behavior analytics platform that provides session recordings, heatmaps, friction detection, journey analytics, and AI-powered insights to help businesses optimize website user experience and increase conversion rates.