Web Analytics: SEAL Metrics Tracks Real User Data Without Cookies
Consent rates for cookie banners often hover around 25%. That leaves analytics tools like Google Analytics with significant data gaps from browser blocks on iOS and Safari, plus reliance on estimates. SEAL Metrics, a platform developed in Barcelona, Spain, sidesteps these issues. It captures full user data—traffic sources, revenue, conversions, and return on ad spend (ROAS)—without cookies or user permission. Launched in 2021 by Rafael Jimenez, the company targets the shift toward stricter privacy rules in Europe. Marketers in eCommerce and other sectors get real-time insights they can trust, free from modeled data or consent hurdles. This setup helps resolve debates over metrics inside teams and supports decisions based on complete pictures.
What is SEAL Metrics?
SEAL Metrics runs as a cloud-based service out of Barcelona, Spain. Rafael Jimenez started the company in 2021 to tackle problems in web analytics amid GDPR enforcement and the end of third-party cookies. Standard platforms lose accuracy when users reject trackers or browsers intervene. SEAL Metrics records 100% of actual visitor activity instead. It follows sessions across devices and sources, attributing sales precisely to campaigns, mediums, or terms.
The tool serves eCommerce stores, SaaS providers, marketing agencies, and industries with sensitive information like insurance, education, finance, health, and cybersecurity. Reports cover traffic acquisition, revenue trends over time, sales funnels, and customer patterns. All data stays compliant with European rules, including the AEPD's 2024 guidelines on privacy. As a small team of 2-10 people without outside funding, SEAL Metrics has built a niche by offering dependable tracking when bigger names face criticism over inflated numbers. Users run A/B tests with solid baselines and track micro-conversions without legal worries.
Who Uses SEAL Metrics?
eCommerce operators rely on it for precise ROAS amid cookie limits. SaaS firms track user engagement without privacy friction. Marketing agencies serve clients in regulated fields, delivering reports that hold up under scrutiny. Insurance providers, schools, banks, healthcare outfits, and cybersecurity companies choose it for handling personal data safely.
No public list of big-name clients exists yet, given the startup's scale. But its focus on consentless data fits businesses wary of scandals like overstated metrics from platforms such as Meta. Teams use it to back strategies with facts, refine tests, and grow without compliance risks.
European Advantage
Headquartered in Barcelona, SEAL Metrics builds with EU privacy laws in mind. Its architecture meets GDPR fully and aligns with Spain's AEPD 2024 rules. Data processing avoids U.S.-based clouds prone to Schrems II issues, keeping sovereignty in Europe. The Spanish team understands local enforcement nuances, from consent definitions to data minimization. This positions it well for continental firms facing fines elsewhere.
How SEAL Metrics Compares
SEAL Metrics stands apart from Similarweb, which leans on estimates for traffic intelligence rather than first-party session data. Fullstory and Heap offer behavior capture but often depend on cookies or identifiers that privacy tools block. SEAL Metrics guarantees 100% capture through server-side methods, with revenue focus tailored to eCommerce. It fills the gap for accurate, real-time analytics in a post-cookie world.
Get Started with SEAL Metrics
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SEAL Metrics is a cookieless web analytics platform that provides marketers with 100% accurate, consentless data on traffic, revenue, conversions, and ROAS while ensuring full GDPR compliance.
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