Product Analytics with Stormly: AI-Driven Insights for E-Commerce Teams
E-commerce teams often spend hours piecing together reports from disparate tools to understand customer behavior and spot revenue opportunities. Stormly changes that equation. This AI-powered platform, developed in Amsterdam, Netherlands, automates the process, sending summaries of trends, anomalies, and bottlenecks directly to inboxes. Launched in 2017, it targets the specific needs of online retailers, from SKU performance to cart abandonment analysis. With integrations for platforms like Shopify and Adobe Commerce, setup takes minutes. Recognition such as Red Herring Top 100 Europe underscores its standing among European tech firms. TechCrunch has noted how it consolidates tasks that once required multiple applications. For product managers facing data overload, Stormly provides a focused alternative rooted in the EU.
What is Stormly?
Stormly emerged from Amsterdam in 2017, founded by Maurice Sikkink and Aleks Sztemberg. The duo secured a $627.5K seed round soon after, fueling development of an analytics tool tailored for e-commerce. Headquartered in the Netherlands, the company operates as Monon B.V. at Lutmastraat 1-3, 1072 JL Amsterdam.
The platform stands out for its no-code approach, using an AI agent to analyze data and deliver actionable reports. Users connect sources like Shopify, Adobe Commerce (Magento), Segment, or Google Tag Manager, or upload CSV/Excel files. Pre-built reports cover essentials such as New Arrivals Performance, which flags top and lagging SKUs in their first 48 hours; Cart Abandonment Analysis at the SKU level to uncover revenue leaks; A/B Test Insights for quick variant comparisons; Aha Moment Discovery to identify retention drivers; and Conversion Journey visualizations highlighting drop-offs by device or region.
Custom reports come at no extra cost, requested via the platform. Recent updates include ChatGPT-4 integration for natural language queries. Stormly has appeared at World Summit AI and been named a top AI startup by StartupAmsterdam. It positions itself against US giants by emphasizing GDPR compliance and EU data residency, appealing to privacy-conscious European firms. While not free beyond trial, its focus on proactive notifications reduces manual dashboard checks.
Who Uses Stormly?
Stormly serves product managers, merchandising, UX designers, and marketers at e-commerce companies. It fits online stores analyzing shopper interactions, product performance, and sales drivers. Teams avoid manual SQL or Excel work, focusing on decisions that lift revenue and retention.
One example is Yogile, which doubled its conversion rate after using the Aha Moment report to refine user journeys. The platform suits mid-sized retailers on Shopify or Magento needing quick SKU insights without data teams. Growth and operations groups use dashboards for alignment, while AI emails keep remote teams informed.
European Advantage
Based in Amsterdam, Stormly benefits from the Netherlands' tech ecosystem. Its GDPR compliance goes beyond basics: a detailed privacy policy outlines data handling, with no selling or profiling. A Data Processing Agreement covers client data processing. Free trial includes EU data residency, using providers like Vultr and AWS with GDPR measures. This appeals to EU firms wary of US tools' data transfers, offering sovereignty without sacrificing functionality.
How Stormly Compares
Stormly differentiates from Mixpanel and Amplitude by prioritizing e-commerce specifics like SKU-level analysis and proactive AI alerts over general event tracking. Unlike Google Analytics' broad reporting, it automates anomaly detection and custom reports at no extra cost. As a European option, it avoids US-based data concerns, with easier Shopify/Magento plugs. Teams report less time on setup and more on action, per site comparisons.
Get Started with Stormly
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