Friendly Analytics

Friendly Analytics is a privacy-first web analytics platform built on open-source Matomo, hosted in Switzerland, GDPR/nFADP compliant, requiring no cookie banners for tracking.

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Friendly Analytics operates without cookies by default, eliminating the need for pop-up banners. This setup complies with GDPR and Switzerland's nFADP, while avoiding conversion drops linked to intrusive notices—studies show banners can cut rates by up to 10%. IP addresses anonymize automatically, and data retention periods adjust for compliance.

Visual tools reveal user interactions: heatmaps show clicks and scrolls, privacy-safe session replays demonstrate journeys, and funnel analysis pinpoints drop-offs in conversions or forms. These provide concrete UX improvements without personal data collection, aiding decisions on page design and content.

A built-in tag manager deploys codes flexibly. A/B tests compare page variants, e-commerce reports detail sales and carts, and ad exports feed conversions to Google or Bing APIs privately. Custom reports, real-time views, and segmentation round out the toolkit for precise performance measurement.

Privacy-First Web Analytics: Friendly Analytics

More than 190 organizations, from Swiss government offices to banks and SMEs, rely on Friendly Analytics for web traffic insights. Hosted entirely in Switzerland, this service addresses concerns over data privacy that have pushed many away from tools like Google Analytics. Launched as a hosted version of the open-source Matomo platform, it avoids cookies by default, sidestepping the need for consent banners that can reduce site conversions. Data remains under user control, with no sampling or ad-blocker gaps, on ISO 27001 and 9001-certified servers. Swiss firm Friendly LLC developed it to meet strict European standards, offering features from heatmaps to e-commerce tracking without compromising compliance.

What is Friendly Analytics?

Friendly Analytics is a web analytics service from Friendly LLC, based in Hergiswil, Switzerland. Founded in early 2020 by Stefan Vetter, the company started with a clear goal: provide a viable alternative to Google Analytics amid rising privacy regulations. It uses Matomo, an open-source tool employed by entities like the United Nations, France's CNIL data protection authority, and the European Commission. Unlike self-hosted Matomo setups, Friendly handles hosting, maintenance, and support.

The platform processes data on servers in Switzerland—or EU locations or on-premise for larger clients—ensuring sovereignty. It tracks visits without cookies in its standard mode, capturing 100% of traffic regardless of blockers or opt-outs. Pricing begins at 59 CHF per month for up to 100,000 hits on one site, scaling to enterprise plans from 999 CHF with custom options like dedicated instances and SSO. A 30-day money-back guarantee applies, and there's no free tier to keep operations lean for the seven-person team.

Users access live dashboards, custom reports, and an API. The service includes unlimited users and tools for migration from Google Analytics. As Switzerland's first Open Startup, Friendly discloses revenues, salaries, and contracts publicly, building trust through transparency.

Who Uses Friendly Analytics?

The platform serves privacy-aware groups across sectors. Banks like Nidwaldner Kantonalbank and Baloise use it for compliant tracking. Government bodies, including the Swiss Federal Office of Energy and Canton of Zurich's refugee services, monitor sites without risk. Insurers such as Branchen Versicherung, SMEs like bofrost* suisse for real-time decisions, and NGOs benefit from its accuracy.

Over 190 clients, listed on the site, include ZHAW university, Knies Kinderzoo, and Pierre Fabre Pharma. Testimonials highlight quick support—issues resolved in hours—and Swiss hosting as key draws. It suits sites optimizing UX, e-commerce, or campaigns, especially where regulations demand data control.

European Advantage

Switzerland's strict data laws align with GDPR, making Friendly Analytics a strong fit for European users. Data stays on ISO-certified Swiss servers (Infomaniak, Netstream, Hosttech), or EU/on-premise options, preventing U.S. transfers under scrutiny. Full compliance covers nFADP, GDPR, and CCPA, with tools for data subject requests. The local team offers email support (24-hour response) and enterprise consulting, contrasting remote giants. As "swiss made software," it carries certifications emphasizing quality and security.

How Friendly Analytics Compares

Against Google Analytics, Friendly avoids data resale, sampling errors, and consent hassles, providing full data ownership. Matomo users gain hosted convenience, expert setup, and support without self-management. Plausible offers lightweight, simple tracking but lacks Friendly's depth in heatmaps, funnels, A/B tests, or e-commerce. Unique here: ad exports without third-party tags, enterprise SLAs, and open transparency.

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Friendly Analytics
Switzerland
https://friendly.ch/en/analytics
Friendly Analytics is a privacy-first web analytics platform built on open-source Matomo, hosted in Switzerland, GDPR/nFADP compliant, requiring no cookie banners for tracking.

Preguntas Frecuentes

No free tier exists; plans start at 59 CHF/month for Essential (100,000 hits, one site). Professional at 129 CHF handles higher volumes, Enterprise from 999 CHF adds customs. A 30-day money-back guarantee covers trials.

Yes, it meets GDPR, nFADP, and similar standards via cookieless defaults, IP anonymization, and Swiss/EU hosting. Custom DPAs available; no third-party data sharing.

- **Google Analytics**: Free but samples data, requires banners, U.S.-hosted with privacy risks. - **Matomo**: Open-source base; self-host for control or pay Friendly for managed service with extras. - **Plausible Analytics**: Simple, lightweight, EU-hosted; fewer enterprise features like funnels or A/B testing.